Creative Toolbox v1

Visual elements that are used to create a consistent and recognizable image of a business brand. It involves creating a unique look and feel for a brand by using specific colors, fonts, imagery, and other design elements in all the brand’s visual communications. This can include creating branded templates or image presets using consistent color palettes & image styles and incorporating the brand’s logo or other visual elements into the images. A brand’s identity is an important aspect of building a strong and memorable brand that stands out in a crowded market. It can include a wide range of promotional offerings for a business-like logo design, website, social media posts, or even printed collateral to name a few.

Creative agencies are businesses that specialize in providing a range of creative services to clients, typically in the fields of advertising, marketing, and communications. By providing a broad range of services that help clients, Creative agencies build brands, attract customers, and help achieve business goals through creative and innovative solutions.

Retouching or editing photography includes a variety of tasks such as color correction, exposure adjustments, contrast and tone modifications, cropping, sharpening, noise reduction, removal of unwanted elements or blemishes, and other image enhancements. It can also involve creative manipulations, such as adding or removing objects, changing backgrounds, applying artistic filters, or creating composite images. Often used by photographers, graphic designers, and other visual artists to fine-tune and polish their images, bring out the intended mood or atmosphere, correct technical flaws, and achieve a desired visual style or storytelling effect. However, it is important to note that the extent of retouching or editing can vary depending on the purpose of the photograph and the ethical standards of the industry.

Photography is the art, science, and practice of capturing and creating visual images. Photography can be used for various purposes, such as artistic expression, documentary storytelling, journalism, commercial advertising, scientific research, and personal memories.

…is not AI. Photorealism refers to the style or approach of editing an image to make it appear as realistic as possible, resembling a photograph of the real-world subject. The goal of photorealistic photo editing is to create an image that looks like it was captured by a camera, but with the added creativity and artistry of the photo editor. It is often used in commercial photography, product design, and other industries to create images that accurately represent the subject matter while also showcasing its best features.

The use of photography as a key component of a company’s marketing strategy to promote its brand and products. This involves creating and sharing high-quality, visually appealing photos that showcase the brand’s products or services in a way that resonates with its target audience. Photo brand marketing can be used across a range of marketing channels, including social media platforms, websites, email marketing campaigns, and print materials. The goal of photo brand marketing is to create a strong visual identity for the brand, build brand awareness, engage customers, and ultimately drive sales. Effective photo brand marketing involves careful planning and execution, including the selection of the right visuals, the use of consistent branding and messaging.

Also known as post-processing, refers to the phase of a creative project that takes place after the initial production or photo shoot has been completed. Post-production is a critical stage in the creative process, where the final look and feel of the project are refined and polished to meet the creative vision and intended audience. It requires specialized skills, technical expertise, and creative decision-making to achieve the desired result.  Quality control and final delivery are the key focus of post production support ensuring the overall quality and technical specifications of the project, and preparing it for its intended distribution or delivery format in print, digital format, and social media.

On-set or on-location support refers to the assistance or services provided to a production team or photographer during a photoshoot, film shoot, or other creative projects that take place outside of a studio or at a designated location. It involves providing logistical, technical, and creative support to ensure a smooth and successful production process. Post-production support assists with the management and organization of media files, data backup, and other post-production tasks, to execute the creative vision effectively. Good organizational skills, technical expertise, and the ability to work under pressure in dynamic environments is crucial.